Web Maturity Step 1

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1. Customers are aware of and utilize our web site on a regular basis for obtaining information on our Company, products and services.
2. We have metrics that quantify the effectiveness of our website in delivering useful customer information vs. other media and the resulting cost reduction.
3. We have a robust process for capturing and utilizing feedback from visitors to our website which we use to regularly modify and upgrade our site.
4. We analyze and utilize information on competitors’ websites to enhance our site on a regular basis.