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Once created, your site can provide a valuable marketing tool to increase sales and/or reduce expenses. New Millennium can tailor a marketing program for your website that addresses your specific needs.

Search engine placement is defined as where your site turns up in the search results when a potential client searches for your goods and services. Research has shown that about 60% of viewers do not go beyond the 1st page of search results before refining their search. So it is important to properly target the search terms, called keywords, that potential customers will use to find your site and to make sure your site shows up on the first page of search results.

We presently offer programs that include pay for position and pay per click (PPC) placement with the major search engines including Google and Yahoo/Bing. Contact us for more information.

You may have heard terms such as SEO and SEM these are acronyms for Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Basically SEO are things that we do on your site to make the site user friendly and rank high in search engine placement. Because search engine placement includes items in their algorithms that are connected both to the website as well as external to your website – there is SEM – that includes activities external to your site that draws people to your site and, if done properly will increase search engine placement.

Steps in Building a Robust Internet Presence

There is much more to building an Internet presence than just constructing a website (Step 2 Below). Below are typical items that need to be addressed in order to fully utilize the power of the Internet to drive sales and growth. In most cases Steps 1 and 3 involve more effort than Step 2.

  • Define targeted audience – Internal/external customers
  • Define Geographic scope
  • Define Business Strengths/Weaknesses
  • Define competitive situation
  • Identify target Market sizes
  • Select URL
  • Select platform & theme
  • Develop Content
  • Select Images
  • Select targeted keywords
  • Build site
  • Establish email protocol
  • Set up secure certificate
  • Encrypt email address
  • Add Admin site security
  • Compose keywords tags and keyword content (Search Engine Optimization (SEO))
  • Set up and submit sitemap
  • Add structured data to site
  • Set up redirects from old site
  • Set up Google accounts
    • Register site
    • Set up AdWords Account
    • Set up Google Analytics
    • Set up Google My Business
    • Set up Google Places
    • Set up Google Webmaster
  • Add www and non www to search
  • Test Keyword targets (ongoing)
  • Establish social networking
  • Establish Search Engine Marketing (SEM) actions
  • Set up Cloud caching