Step 1
Provide existing and
potential customers
with easy access to
information normally
transferred by hard
copy, phone, fax
Step 2
Active solicitation 
of customers with
unmet needs that
you have a solution for
Step 3
Proactive understanding
of customers business
and ways your organization
can maximize value for them
Step 4
Active collaboration with
customers to understand
their customers and join
t development of value
accretive products and services
Step 5
Collaboration with customers
on market dynamics and joint
development and implementation
of strategic activities using
the power of the Internet
