Maturity Path Assessment Background
The Maturity Path Assessment assumes your customers are a key driver for your business. You should have conducted segmentation of your customer/market base and have target growth segments identified. Target segments are where the Internet can be used to build relationships and communication channels that create mutual value. It is this relationship and value that is the basis for the metric we call a Maturity Assessment.
How to use the Maturity Path Assessment
To gain maximum value from the Maturity Path Assessment you should:
- Develop a long term vision of what a successful on-line presence would be for your organization
- Benchmark your on line presence by testing your Web Maturity now
- Establish a target score which would represent the level of excellence you wish to achieve for each Step of Maturity
- Reassess improvement programs periodically Maturity Path Self Assessment
The Maturity Path Assessment consists of five steps of web maturity. Step one involves establishment of an on-line presence. Step five is a state of seamless communication with your market/customer base.
Each Step in the Maturity Path asks you to answer a series of questions by ranking them on a scale of 0 (strongly disagree with the statement) to 10 (strong agreement with the statement). At the end of the assessment you will be provided with a graphical comparison of your responses to a database of respondents to the survey.
Once a benchmark assessment is established you can reassess yourself periodically to evaluate improvement program effectiveness.
Even if you have a web presence today you should still evaluate each stage of Maturity. Consideration should be given to improving assessment values for earlier Step of the Maturity Path before focusing on more advanced Stages. New Millennium has developed a checklist of activities that will help you develop improvement activities for each Step of Maturity.
